One of the three pillars of our corporate philosophy is “Contribution to society through regional development and internationalization.” Congress Corporation is committed to participating in and putting forth efforts to enhance every community with which we are involved. We believe that face-to-face meetings held among people of similar interests and vocations are extremely beneficial and have the power to enrich the lives and livelihoods of the local communities where they take place, not only in an economic sense, but also in terms of stimulating cultural exchange, an active sharing of new ideas and promotion of innovation, which in turn can positively impact the general public nationwide and even globally.
In February 2011, Congress Corporation established the MICE Research Institute, the first private think tank of its kind in Japan. As an industry leader, our social responsibility requires us to expand our sphere of activities. Utilizing the extensive achievements of the Congress Corporation Group, we intend to undertake a diverse range of activities working towards enhancing the meetings & events industry, revitalizing Japan’s regional economies and promoting the tourism industry.
As one its first endeavors, the MICE Research Institute created a new website dedicated to the Tohoku recovery efforts, which was launched on May 10, 2011. This initiative, the first undertaken by the private sector in Japan, provided a wide range of information in English, a space where meeting professionals from around the world could obtain first-hand, up-to-date information about the post-disaster and recovery situation, for a period of 3 years. Our mission was to provide facts that would convince those considering holding conferences and events that with the exception of the areas directly hit by the disaster, Japan was indeed back to normal.
We opened our Sendai branch office in Tohoku on March 30, 2012, just over one year after the earthquake and tsunami of 3.11, in order to contribute in a more active way to the revitalization efforts in Sendai, at the forefront of the Tohoku area’s recovery efforts. Since then, we have focused on conferences in Sendai, which has contributed to increasing awareness both in Japan and abroad of the attractions of Tohoku and its solid infrastructure to host high-profile international meetings. In 2012, satellite meetings of the IMF and World Bank Group Tokyo Annual Meetings were held in Sendai, and this year the UN World Conference on Disaster Risk Reduction 2015. Congress Corporation played an active role in both of these meetings, plus numerous others.