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Congress Corporation operated the Japan Booth at IMEX2011 Frankfurt
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05.30.2011

Congress Corporation operated the Japan Booth at IMEX2011 Frankfurt

Congress Corporation was appointed by the Japan Tourism Agency/JNTO, Government of Japan to build and operate the Japan Booth at IMEX2011, held from May 24 to 26 at Messe Frankfurt. At IMEX2011, Japan promoted to the world its message that Japan is “open for business” with the theme of “Rebuild Japan with your Event.”

IMEX Frankfurt, which started in 2003, is a worldwide MICE exhibition organized by Regent Exhibitions Ltd. of the U.K. It is held every year at Messe Frankfurt. Regent Exhibitions bills IMEX Frankfurt as the “largest show in the world” for the MICE industry.

Official figures released by the organizers on attendance and appointments at this year’s IMEX2011 Frankfurt are as follows:
– Exhibitors: approx. 3,500 companies from 157 countries
– Visitors: approx. 9,000 (of these, 3,900 were Hosted Buyers)
– Business Appointments: 57,00

  • Bird’s Eye View of IMEX 2011

We took on the challenge of promoting Japan to the world just over 2 months after the great earthquake and tsunami hit our country, and in the midst of exaggerated overseas reporting and accounts about the safety of Japan. The Japan Booth was very popular throughout the 3-day period, filled with lots of MICE-related visitors from various countries around the world who expressed their compassion and encouragement for Japan.

  • Japan Booth